Lifestyle rap is a subgenre of hip-hop that focuses less on struggle and more on success. It highlights the rewards of hard work—think designer fashion, luxury cars, exotic travel, fine dining, and exclusive experiences. Instead of street tales or political commentary, lifestyle rap paints a picture of aspiration, ambition, and indulgence.

Artists in this lane often flaunt their wealth and taste, but it’s not just about bragging—it’s about branding. Rappers like Drake, Rick Ross, and Jay-Z have turned their lives into luxury narratives, using their music to sell not just songs, but lifestyles.

It’s the soundtrack to high-end living, or at least dreaming about it.